What They Don't Teach You At Harvard Business School

Mark H. McCormack

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Paperback

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English

Profile
27 August 2014

Economics & Business; Entrepreneurship; Management & management techniques

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.

Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

By: Mark H. McCormack
Imprint: Profile
Country of Publication: United Kingdom
Dimensions: Height: 194mm, Width: 124mm, Spine: 20mm
Weight: 206g
ISBN: 9781781253397
ISBN 10: 1781253390
Pages: 256
Publication Date: 27 August 2014
Audience: Professional and scholarly , Professional and scholarly , Undergraduate , Undergraduate
Format: Paperback
Publisher's Status: Active

Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods.

Reviews for What They Don't Teach You At Harvard Business School

Mark McCormack is an entrepreneur extraordinaire Daily Telegraph Mark McCormack's book is a revelation -- Robert A. Anderson, Former Chairman Rockwell International The undisputed king of sports marketing BBC Sport The most powerful man in sport Sports Illustrated He was a genius when it comes to sports marketing -- Tiger Woods His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield