Visual Merchandising and Display: Bundle Book + Studio Access Card

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Martin M. Pegler (Retail Design International, USA) Anne Kong (Assistant Professor, Fashion Institute of Technology, USA)

Visual Merchandising and Display

Bundle Book + Studio Access Card

Martin M. Pegler (Retail Design International, USA), Anne Kong (Assistant Professor, Fashion Institute of Technology, USA)

$240

Mixed media product

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English

Fairchild Books
05 April 2018

Fashion & society; Retail sector; Fashion & beauty industries

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.

New to this Edition:

- Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life

Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

By: Martin M. Pegler (Retail Design International USA), Anne Kong (Assistant Professor, Fashion Institute of Technology, USA)
Imprint: Fairchild Books
Country of Publication: United Kingdom
Edition: 7th edition
Weight: 1.435kg
ISBN: 9781501315367
ISBN 10: 1501315366
Publication Date: 05 April 2018
Audience: College/higher education , Primary
Format: Mixed media product
Publisher's Status: Active

Table of Contents Preface Part I: Getting Started-Visual Merchandising and Display Basics 1. Why Do We Display? 2. Color and Texture 3. Line and Composition 4. Light and Lighting 5. The Design Process Part II: Display Locations and Design Methods 6. The Exterior of the Store 7. Display Window Construction 8. Store Interiors 9. Types of Display and Display Settings 10. Techniques Commonly Used in Visual Merchandising 11. Seasonal Displays and Familiar Symbols Part III: What to Use for Successful Displays 12. Mannequins and Alternatives 13. Dressing the Three-Dimensional Form 14. Fixtures 15. Visual Merchandising and Dressing Fixtures 16. Modular Fixtures and Systems in Store Planning 17. Furniture as Merchandisers and Props 18. Materials and Graphics Used in Visual Merchandising and Store Design Part IV: Related Areas of Visual Merchandising 19. Fashion Accessory Display 20. Home Fashions, Hard Goods, and Food Displays 21. Point-of-Purchase Display 22. Exhibit and Trade Show Design Part V: Visual Merchandising and Planning 23. Visual Merchandise Planning 24. Store Planning and Design 25. Community and Experiential Stores Part VI: Industry Resources 26. Trade Organizations and Sources 27. Career Opportunities in Visual Merchandising Glossary Index

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.

Reviews for Visual Merchandising and Display: Bundle Book + Studio Access Card

This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties. -- Amber M. Chatelain, Art Institute of Tennessee, USA The visuals are excellent-both the photographs and the illustrations. -- Nancy Lyons, South Dakota State University, USA This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the 'why' behind the 'what' components. The photographs used are wonderful. . .It is both an academic and a professional practice resource. -- Carol Salusso, Washington State University, USA This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry. -- Emilia Valle, Art Institute of Seattle, USA