Visual Analytics Fundamentals

Creating Compelling Data Narratives with Tableau

Lindy Ryan

$122.95 $98.08

Paperback

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English

Addison Wesley
07 April 2024

Graphical & digital media applications; Data mining

Series: Addison-Wesley Data & Analytics Series

If you need to persuade or inform people, and you've got data, you need to master the techniques of visual analytics and visual storytelling – and these days, the #1 tool for telling visual stories with data is Tableau. This guide begins by introducing the foundational best practices, concepts, and techniques you need to transform data into powerful stories, and then teaches you how to do it hands-on with Tableau v2020. Renowned visual storyteller Lindy Ryan puts the analytics and visual concepts upfront, where they belong, so you know exactly what you're trying to accomplish and can bring that knowledge to any tool you encounter. You'll learn:

How the human brain understands data, stories, and visual data stories How to tell visual stories that communicate insights with maximum impact How to apply design concepts in data visualization How to build narrative frameworks to support your data story

Building on this foundation, classroom-proven guided exercises reveal how you can translate your ideas into reality with Tableau. Ryan's insider tips and tricks take you beyond the basics, helping you wield the latest versions of Tableau like you've been using them for years.

By: Lindy Ryan
Imprint: Addison Wesley
Country of Publication: United States
Dimensions: Height: 238mm, Width: 182mm, Spine: 24mm
Weight: 500g
ISBN: 9780137956821
ISBN 10: 0137956827
Series: Addison-Wesley Data & Analytics Series
Pages: 288
Publication Date: 07 April 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction Storytelling Then & Now / in a Digital Era The Brain on Stories Telling Data Stories with Tableau The Creative Process Storytelling Framework Designing a Story Best Practices in Visual Data Storytelling Visualizing a Story Storyboarding for Data Narratives Stories in Motion Advanced Storytelling Concepts Learning from Great Storytellers (Read-Along) Recap

Lindy Ryan teaches visual analytics and data visualization in Rutgers' Professional Science Master's program. As Research Director for Radiant Advisors, she led work in data discovery, enablement, visualization, and visual analytics, and developed Radiant's Data Visualization Competency CenterTM methodology. Her books include The Visual Imperative and Visual Data Storytelling with Tableau (Addison-Wesley, 2018). A published novelist, screenwriter, and short-film director, her creative work has won numerous awards.