Virtual Natives: How a New Generation is Revolutionizing the Future of Work, Play, and Culture

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Catherine D. Henry Leslie Shannon

Virtual Natives

How a New Generation is Revolutionizing the Future of Work, Play, and Culture

Catherine D. Henry, Leslie Shannon, Caitlin Krause

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English

John Wiley & Sons Inc
05 October 2023

Media, information & communication industries; Impact of science & technology on society

The eclipse of Digital Natives and the dawn of virtual culture—how Gen A, Z are radically redefining the future of work, play, economics, and social life.

We’re living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives, made up of Gen Alpha and Z. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

In this book, we explore:

How Virtual Natives are deploying the new technologies driving the virtualized world How relationships and work habits are being virtualized Identify ten main Virtual Native-led behaviors that are upending work and culture How Virtual Natives are evolving their expertise into a full-blown economy

This is nothing short of a cultural revolution. Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and virtual reality, gaming, blockchain and Web3 in easy, accessible language.

To understand the future, read Virtual Natives.

By: Catherine D. Henry, Leslie Shannon, Caitlin Krause
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 160mm, Spine: 33mm
Weight: 476g
ISBN: 9781394171354
ISBN 10: 1394171358
Pages: 304
Publication Date: 05 October 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Preface: Welcome to the Dawn of the Virtual Natives vii Part 1 A Generation Unlike Any Other 1 Chapter 1 Virtual Is the New Digital 3 Chapter 2 What Is Reality, Anyway? 13 Chapter 3 Fluid Identities 25 Chapter 4 Radical Acceptance 39 Chapter 5 Putting on the “Rizz” 53 Chapter 6 From Apprentice to Expert 63 Chapter 7 Create, Consume, and Own 73 Chapter 8 Autonomous Agents 89 Chapter 9 Send Pics 107 Chapter 10 The First Cyborgs 119 Part 2 The Revolution Starts Here 131 Chapter 11 Meet the Degens 133 Chapter 12 You’re Not the Boss of Me 145 Chapter 13 Love, Sex, and Algorithms 157 Chapter 14 Web3 and the Culture 169 Chapter 15 Life Is Games 181 Chapter 16 The Charismatics 191 Chapter 17 Main Character Energy 211 Chapter 18 Future Forward: Virtual Natives and the New Tech Landscape 225 Epilogue: Invisible Architecture 237 Notes 243 Acknowledgments 279 About the Authors 281 Index 283

CATHERINE D. HENRY is a US-based futurist and corporate strategist advising some of the world’s largest brands on how technology is disrupting business, media, entertainment, and culture, and how to transition to a 3D web. A specialist in frontier technologies with 20 years as a global institutional advisor, she is a leading African-American female in technology and an engaging keynote speaker who holds an MBA in marketing, an MA in economics and speaks five languages. She has been recognized by Campaign and Ad Age magazines as a leader in Web3 advertising and media (2023). LESLIE SHANNON is a Silicon Valley-based futurist and corporate advisor focusing on connectivity-related tech disruptions and opportunities, including robotics, drones, visual analytics, cloud gaming, AR, and VR. She is the author of Interconnected Realities.