Ray Hitchins has worked in the Jamaican music industry since 1981. In addition to his credits as a touring and studio musician, he ran a successful Kingston-based production company and in 2011 completed a PhD in ethnomusicology at Leeds University. He currently lectures at The University of the West Indies, Jamaica.
'Working as a session musician in Jamaica since the early 1980s, Ray Hitchins is uniquely placed to comment on the island's studio practices. ... Hitchins interviewed key studio personnel to shed new light on the evolution of reggae and dancehall, forming the basis for this accessible book. Vibe Merchants sheds much new light on the early days of the Jamaican recording industry ... Honing in on errors in the existing literature he calls for a new understanding of the Jamaican recording studio aesthetic'. MOJO Magazine