Edward DongBo Cui is a Data Science and Machine Learning Engineering Leader who holds a PhD in Neuroscience from Case Western Reserve University, USA. Edward served as Director of Data Science at NBC Universal, building the first recommendation system on the new Peacock streaming platform. Previously, he was Lead Data Scientist at Nielsen Global Media. He is an expert in ML engineering, research, and MLOps to drive data-centric decision-making and enhance product innovation.