Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions:
Feature creep
Gamification
Root cause
Social trap
Supernormal stimulus
A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
By:
William Lidwell,
Kritina Holden,
Jill Butler
Imprint: Rockport Publishers Inc.
Country of Publication: United States
Dimensions:
Height: 254mm,
Width: 216mm,
Weight: 1.619kg
ISBN: 9780760375167
ISBN 10: 076037516X
Series: Rockport Universal
Pages: 424
Publication Date: 11 July 2023
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Contents, Alphabetical Introduction 001 Abbe Principle 002 Accessibility 003 Ackoff’s Law 004 Aesthetic-Usability Effect 005 Affordance 006 Alignment 007 Anchoring 008 Anthropomorphism 009 Aposematism 010 Apparent Motion 011 Appeal to Nature 012 Archetypes, Psychological 013 Archetypes, System 014 Attractiveness Bias 015 Baby-Face Bias 016 Back of the Dresser 017 Biophilia Effect 018 Box’s Law 019 Brooks’ Law 020 Brown M&M’s 021 Bus Factor 022 Cathedral Effect 023 Causal Reductionism 024 Chesterton’s Fence 025 Clarke’s Laws 026 Classical Conditioning 027 Closure 028 Cognitive Dissonance 029 Color Effects 030 Color Theory 031 Common Fate 032 Comparison 033 Confirmation 034 Confirmation Bias 035 Consistency 036 Constraint 037 Contour Bias 038 Control 039 Convergence 040 Conway’s Law 041 Cost-Benefit 042 Creator Blindness 043 Crowd Intelligence 044 Death Spiral 045 Defensible Space 046 Depth of Processing 047 Design by Committee 048 Desire Line 049 Development Cycle 050 Diffusion of Innovations 051 Don’t Eat the Daisies 052 Dunbar’s Number 053 Dunning-Kruger Effect 054 Entry Point 055 Error, Design 056 Error, Human 057 Expectation Effects 058 Exposure Effect 059 Face Detection 060 Face-ism Ratio 061 Factor of Safety 062 Faith Follows Function 063 Feature Creep 064 Feedback 065 Feedback Loop 066 Fibonacci Sequence 067 Figure-Ground 068 First Principles 069 Fitts’ Law 070 Five Hat Racks 071 Five Tenets of Queuing 072 Flexibility Tradeoffs 073 Flow 074 Forgiveness 075 Form Follows Function 076 Framing 077 Freeze-Flight-Fight-Forfeit 078 Gall’s Law 079 Gamification 080 Garbage In – Garbage Out 081 Gates’ Rule of Automation 082 Gloss Bias 083 Golden Ratio 084 Good Continuation 085 Groupthink 086 Gutenberg Diagram 087 Habituation 088 Hanlon’s Razor 089 Hick’s Law 090 Hierarchy of Needs 091 Highlighting 092 Horror Vacui 093 Icarus Matrix 094 Iconic Representation 095 Identifiable Victim Effect 096 IKEA Effect 097 Inattentional Blindness 098 Interference Effects 099 Inverted Pyramid 100 Iron Triangle 101 Iteration 102 Kano Model 103 KISS 104 Knowing-Doing Gap 105 Learnability 106 Left-Digit Effect 107 Legibility 108 Levels of Invention 109 Leverage Point 110 MAFA Effect 111 Magic Triangle 112 Maintainability 113 Mapping 114 Maslow’s Hammer 115 MAYA 116 Mental Model 117 Miller’s Law 118 Mimicry 119 Minimum-Viable Product 120 Mnemonic Device 121 Modularity 122 Nirvana Fallacy 123 No Single Point of Failure 124 Normal Distribution 125 Not Invented Here 126 Nudge 127 Number-Space Associations 128 Ockham’s Razor 129 Operant Conditioning 130 Orientation Sensitivity 131 Paradox of Great Ideas 132 Paradox of Unanimity 133 Pareto Principle 134 Peak-End Rule 135 Performance Load 136 Performance vs. Preference 137 Perspective Cues 138 Perverse Incentive 139 Phonetic Symbolism 140 Picture Superiority Effect 141 Play Preferences 142 Poka-Yoke 143 Premature Optimization 144 Priming 145 Process Eats Goal 146 Product Life Cycle 147 Progressive Disclosure 148 Progressive Subtraction 149 Propositional Density 150 Prospect-Refuge 151 Prototyping 152 Proximity 153 Readability 154 Reciprocity 155 Recognition over Recall 156 Redundancy 157 Reverse Salient 158 Root Cause 159 Rosetta Stone 160 Rule of Thirds 161 Saint-Venant’s Principle 162 Satisficing 163 Savanna Preference 164 Scaling Fallacy 165 Scarcity 166 Selection Bias 167 Self-Similarity 168 Serial Position Effects 169 Shaping 170 Signal-to-Noise Ratio 171 Similarity 172 Social Proof 173 Social Trap 174 Status Quo Bias 175 Stickiness 176 Storytelling 177 Streetlight Effect 178 Structural Forms 179 Sunk Cost Effect 180 Supernormal Stimulus 181 Survivorship Bias 182 Swiss Cheese Model 183 Symmetry 184 Testing Pyramid 185 Threat Detection 186 Top-Down Lighting Bias 187 Uncanny Valley 188 Uncertainty Principle 189 Uniform Connectedness 190 User-Centered vs. User-Driven Design 191 Veblen Effect 192 Visibility 193 Visuospatial Resonance 194 von Restorff Effect 195 Wabi-Sabi 196 Waist-to-Hip Ratio 197 Wayfinding 198 Weakest Link 199 WYSIWYG 200 Zeigarnik Effect Credits Acknowledgments About the Authors Index
William Lidwell is the Chief R the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world. The co-author of Universal Principles of Design and The Pocket Universal Principles of Design, he has written other books in a variety of disciplines, including design, education, and management. His online lectures on the psychology of color are available at TheGreatCourses.com, and his online courses on the universal principles of design and logo design are available at LinkedInLearning.com. He lives in Houston, Texas.Kritina Holden is a Human Factors Technical Fellow with Leidos at the NASA Johnson Space Center. She has over thirty years of experience working in the area of Human Factors, with a focus on human-computer interaction (HCI), human-centered design, and usability. She has served as Principal Investigator for several NASA-funded research efforts, including studies onboard the International Space Station. She is also a subject-matter expert for all of the major spaceflight programs. Tina received her Ph.D. in Engineering Psychology from Rice University. She lives in Houston, Texas.Jill Butler is the founder and president of Stuff Creators Design, an interaction design consultancy. She has over twenty years of experience designing, teaching, and consulting in the areas of graphic design, information design, and typography. She has designed covers, layouts, and typography for more than a hundred published novels and childrens books, and more websites than she can count. Her current focus is the UI/UX design of global online K-12 learning systems. Her online courses on the universal principles of design and typography are available at LinkedInLearning.com. She lives in Houston, Texas.
