Understanding Disney

The Manufacture of Fantasy

Janet Wasko (University of Oregon)

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Hardback

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English

Polity Press
07 February 2020

Cultural studies; Service industries; Cinema industry

Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?

In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.

This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

By: Janet Wasko (University of Oregon)
Imprint: Polity Press
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 229mm, Width: 152mm, Spine: 26mm
Weight: 680g
ISBN: 9780745695631
ISBN 10: 0745695639
Pages: 316
Publication Date: 07 February 2020
Audience: College/higher education , Professional and scholarly , A / AS level , Undergraduate
Format: Hardback
Publisher's Status: Active

Preface and Acknowledgments Chapter 1: Introducing the Disney Multiverse Chapter 2: Disney History(ies) Chapter 3: The Disney Empire Chapter 4: Corporate Disney in Action Chapter 5: Analyzing the World According to Disney Chapter 6: Dissecting Disney’s Worlds Chapter 7: Disney and the World Chapter 8: Living Happily Ever After? Notes Index

Janet Wasko is Professor and Knight Chair in Communication Research at the University of Oregon.