Dan Pallotta founded Pallotta Team-Works, the company that invented the AIDS Rides and Breast Cancer Three-Day events, which raised over half a billion dollars and netted $305 million in nine years—more money, raised more quickly, for these causes than any known private event operation in history. The company had more than three hundred and fifty full-time employees in sixteen US offices, was the subject of a Harvard Business School case study, and fundamentally reinvented the paradigm for special event fundraising in America.
Everyone who cares about nonprofit organizations and their potential accomplishments-from journalists to sophisticated donors to foundation officials-should read this book. They'll surely be convinced that fundraising ratios and program expense ratios are a silly, useless, and even fraudulent way to compare efficiency across nonprofit organizations. * Stanford Social Innovation Review *