Unbundling the Enterprise

""This clear-eyed, highly pragmatic call for embracing digital flexibility as foundational to business models strikes an ideal balance between forward-thinking boldness and breakdowns of established best practices. . . . Unbundling the Enterprise stands out for its practical clarity, especially when it comes to facing the certainty of uncertainty.""--Publisher's Weekly Booklife, Editor's Pick ""A phenomenal read! Stephen and Matt captivate you from the start. This book will challenge you to re-evaluate your perspective on how you can differentiate yourself in the modern data ecosystem.""--Jason Beyer, VP Data & Analytics, Bridgestone ""Absolutely fantastic! Unbundling the Enterprise...blew me away. It is a combination of some of my favorite books: Dr. Carliss Baldwin's Design Rules and Eric Evans's Domain Driven Design, with the strategic business insights akin to Good to Great and Reengineering the Corporation. What a fantastic read. I learned a ton, and it reinforced some fantastic lessons. It's one of the best books I've read in the last year.""--Gene Kim, bestselling author of The Phoenix Project, The Unicorn Project, and Wiring the Winning Organization ""Fishman and McLarty make an undeniable argument for making more intentional choices today that open a whole world of possibilities tomorrow. The value dynamics chapter alone is worth the price of admission, but I think readers across business, design, and technology will see the wisdom in these pages and find new ways to collaborate, strategize, and win together.""--Patrick Quattlebaum, CEO, Harmonic Design, and coauthor of Orchestrating Experiences ""Fishman and McLarty offer an enlightening look at the role innovation and experimentation play in creating successful products in the digital age.""--Mike Amundsen, author of RESTful Web APIs, speaker, and trainer ""I reckon this book will be on the desk of all digital leaders and aspirants soon. The new math weaves optionality, opportunity, and optimization beautifully. While value dynamics is a powerful technique, the economic framing of APIs through the lens of optionality is refreshing.""--Dinkar Gupta, Chief Information and Technology Officer at KPMG Switzerland ""I recommend this book for business folks looking for the 'aha' moment on APIs, and who want to make the business case for APIs in their organization.""--Mark O'Neill, Gartner Chief of Research for Software Engineering ""In an age where the pace of change is faster than ever, this book offers a road map for leaders to harness the power of digital transformation, bridging the gap between high-level strategy and day-to-day operations. It's about creating a resilient organization that thrives on innovation, ready for the future's challenges and opportunities.""--John Rowell, cofound and CEO, Revenium ""In today's rapidly evolving landscape, the key to business success and innovation lies in intentionally fostering an environment that generates and capitalizes on emerging opportunities. Stephen and Matt provide a practical framework for developing the mindset and methodology to build a 'composable enterprise'--one that harnesses optionality, expands its luck surface area, and positions itself to experiment rapidly and convert opportunities into success. With powerful, real-world examples drawn from both digital disruptors and well-established incumbent firms in a variety of industries, Unbundling the Enterprise is an essential read for leaders striving to build an antifragile, thriving business poised for sustainable growth.""--Mahesh Moritamani, Head of Enterprise Customer Success, Workato ""It's no accident that Stephen and Matt have written a book that clearly lays out a path for success in the digital economy. For years, they have been helping organizations drive new business value through the use of APIs. Not only do they show why the world's most innovative companies have a knack for creating repeatable digital success, but they also identify patterns that every business can emulate to reach their goals.""--Steve Lucas, Chairman & CEO of Boomi, author of Engage to Win ""This book delves deep into the fabric of digital success, unraveling the stories behind modern enterprises and distilling the essence of what makes them flourish. It's not about the superficial mimicry of successful companies; it's about understanding the underlying principles that drive digital innovation and success. Unbundling the Enterprise provides a blueprint for leveraging APIs to not only achieve seamless integration and enhanced flexibility but also to foster an ecosystem of innovation that can significantly amplify your market reach and financial outcomes.""--John D'Emic, cofounder and CTO, Revenium ""To find novel value (digital treasure), CIOs must dive deep, beyond the surface of websites, and connect the dots in this ever-evolving network of possibilities. Unbundling the Enterprise will help you navigate this vast digital sea.""--Esat Sezer, cofounder of Ritmus, former CIO of Coca-Cola ""Unbundling the Enterprise speaks to the imperative of digital data strategy for exponential value creation. Written in an approachable and easy-to-understand detail, it is an essential guideline for non-technical business leaders and executives responsible for growth. It will surely serve to inspire a cultural change within organizations by providing a more holistic understanding of the business and its potential attributed to its digital capabilities.""--J. Ignacio Puente, CEO, Ulity, and VP Digital Transformation, Mobility & Subscription Platforms, Global Business Strategy & Operations, Santander