True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

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Edgar Papke

True Alignment

Linking Company Culture with Customer Needs for Extraordinary Results

Edgar Papke

$34.99

Paperback

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English

Amacom
21 June 2023

Customer services; Organisational theory & behaviour; Working patterns & practices

It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of every member of the organization.

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers.

True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to:

Decipher customer expectations Define the brand as a solution to the customer's needs Turn the unique selling proposition into the mission And much more

You can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

By: Edgar Papke
Imprint: Amacom
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 21mm
Weight: 430g
ISBN: 9781400245567
ISBN 10: 1400245567
Pages: 240
Publication Date: 21 June 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

EDGAR PAPKE is an award-winning speaker, author, facilitator, and executive coach. He has received worldwide recognition for The Business Code(TM), providing a unique approach to organizational alignment, change, and performance.