Alison Firth is a Barrister at Ingenuity IP chambers and Visting Professor at Newcastle Law School. Spyros Maniatis is Professor of Intellectual Property and Director of the Centre of Commercial Law Studies at Queen Mary University of London. Professor Ioannis Kokkoris holds a Chair in Law and Economics at the Centre for Commercial Law Studies, Queen Mary University of London, UK. He is also the Vice Chairman of the Institute of Studies in Competition Law and Policy. Noam Shemtov is a Senior Lecturer in Intellectual Property and Technology Law at the Centre for Commercial Law Studies (CCLS) at Queen Mary University. Apostolos Chronopoulos is a Lecturer in Trade Mark Law at Queen Mary, University of London