James is a Registered Nutritionist and Co-Founder of Huel, one of the UK's fastest-growing food businesses ever having sold more than 400 million meals worldwide. He has over 30 years of experience working in the nutrition field including seven years as a dietitian in the NHS where he provided nutritional support to patients in intensive care and to those with obesity, diabetes, food intolerances and more. As well as this, James has also worked in the strength and fitness industry where he provided dietary advice to elite athletes.
Well Fed brings a fresh perspective to the complex relationship between nutrition, our health, and the planet. His approach empowers readers to make informed choices, balancing personal well-being with environmental sustainability. As a fellow advocate for reducing (less nutritious) ultra-processed foods, I fully support his vision of a food system where eating well also means caring for our planet. Nichola Ludlam-Raine Well Fed is a groundbreaking exploration of our food choices and their far-reaching impacts on health, ethics, and the environment. With clarity and compassion, he guides us through the complexities of the modern food system, encouraging thoughtful reflection and empowering readers to make informed decisions. This book is a must-read for anyone looking to enhance their well-being while contributing to a more sustainable planet. Kristen Holmes Well Fed is a fresh take on how our everyday food choices shape our health and the planet, that's both thought-provoking and practical. Dr Emily Leeming An insightful and upbeat book on the history, ethics and sustainability of food. James shows us how we ended up with the challenges of our modern food landscape, and gives us the tools to navigate it. Barbara Bray MBE In his insightful book, James has skilfully shown us the links between human health, human ethics and planetary health like never before. He highlights the importance of combining traditions (home cooked meals and eating with others) with modern nutrition science and food technology to provide a hopeful vision for a healthy future for humans and planet. Dr Gemma Newman James combines decades of experience as a nutritionist, a wide range of expert sources with a deep understanding of how we assimilate and digest information today to bring all important mindfulness back into what we eat. Mallika Basu