Think Outside the Country

"""Think Outside the Country is a primer for those starting out on their globalization journey and a useful refresher course for those who think they know it all. Crafted by a seasoned copywriter and industry insider, the book is a fun read while providing some serious food for thought."" -- Multilingual Magazine ""Websites are 'Born Global' and thus can be accessed instantly worldwide. But this also means that we have no room for cultural blunders, functional errors or mistranslations. The book ""Think Outside the Country"" by John Yunker is a quick guide to assist readers with fine tuning websites for global audiences. This book is a rich collection of global web design recommendations, best practices and plenty of interesting screenshots to help readers gain a more nuanced understanding of key cultural and user interface issues when connecting with online users worldwide. It is a must read for content marketers, localization professionals and almost anyone interested in global digital media communications and global marketing."" -- Dr. Nitish Singh, Associate Professor of International Business, The Boeing Institute Of International Business, St. Louis University ""John Yunker is the quintessential expert on web and content globalization and Think Outside the Country proves it. Wonderfully engaging and packed with practical guidance on how to thrive in the translation economy."" -- Laurel Delaney, president, GlobeTrade.com; author of Exporting: The Definitive Guide to Selling Abroad Profitably"