Think Like an Adman, Don't Act Like One

David Snellenberg

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Paperback

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English

BIS Publishers B.V.
16 May 2022

Advertising; Humour

Advertising is far

more than a 30-second commercial on TV. It's everything you do to lure people

into different behaviours, into other perspectives, or different options.

You're advertising all day long. For yourself, your company or brand. Your

NGO, political party or school. Your neighbourhood, city or country. In every

conceivable way. By telling stories. Or twisting the facts. By making some

things seem more attractive and others uglier. By sketching out an

alternative. By stimulating people or discouraging them. And the nice thing

about advertising is that everyone does it. But only a few are any good at it

(just look around you).

This book is for anyone who wants to learn how to

seduce. A loved one, a colleague, a client or, indeed, a large group of

people. And, once you've read this book, you won't have to be an advertiser

to do it.

By: David Snellenberg
Imprint: BIS Publishers B.V.
Dimensions: Height: 145mm, Width: 180mm, Spine: 14mm
Weight: 300g
ISBN: 9789063696351
ISBN 10: 9063696353
Pages: 160
Publication Date: 16 May 2022
Audience: Professional and scholarly , Professional and scholarly , General/trade , Undergraduate , Undergraduate
Format: Paperback
Publisher's Status: Active

David Snellenberg is a creative director and copywriter. He is founder of DAWN, a BCorp creative consultancy in Amsterdam.