"Mike Sullivan is president and CEO of LOOMIS, the country's leading challenger brand advertising agency. For more than 30 years, he's helped some of the country's most successful companies build their brands while he built his own ad agency brands. Under his leadership, ad agency Hadeler Sullivan Ewing was named ADWEEK's ""Hottest Shop in the Southwest,"" and at LOOMIS he helped the Agency earn distinction as an Ad Age ""Small Agency of the Year."" Driven by Sullivan's focus on creating strong company culture, LOOMIS has also been recognized six consecutive years as a ""Best Place to Work"" by both The Dallas Morning News and the Dallas Business Journal. In The Voice of the Underdog, Sullivan draws on his blend of experience building strong brands and great culture and shares his insights about what happens when leaders focus their attention on doing both.Michael Tuggle is an award-winning creative director and writer who has spent more than 25 years in the ad world building brands and growing companies. His first book, ""The Voice of the Underdog: How Challenger Brands Gain Distinction By Thinking Culture First"" written with former business partner and longtime friend Mike Sullivan, is a culmination of the victories, defeats and lessons learned building a small local ad agency into the country's leading advocate for challenger brands."