Dr Adam Fraser was a scientist in a previous life, studying psychology and physiology. After growing tired of academic life he stepped into the world of business and became one of Australia's most sought-after keynote speakers and consultants, all the time staying at the cutting-edge by continuing to research. During his career he has worked with a huge range of people, including elite-level athletes, Special Forces soldiers and CEOs of billion-dollar companies. In the last five years he has delivered more than 600 presentations to over 50,000 people. In addition Dr Adam is CEO of The Glucose Club, a company that guides and supports individuals into a lifestyle to prevent or improve existing diabetes. He is the author of the bestseller Sugar Daddy.