The Story is Everything

Mastering Creative Communication for Business

Andreas Loizou

$32.99

Paperback

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English

Laurence King Publishing
14 April 2022

Business communication & presentation

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.

This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

By: Andreas Loizou
Imprint: Laurence King Publishing
Country of Publication: United Kingdom
Dimensions: Height: 200mm, Width: 142mm, Spine: 18mm
Weight: 356g
ISBN: 9781913947941
ISBN 10: 1913947947
Pages: 192
Publication Date: 14 April 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Andreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book The Devil's Deal has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.

Reviews for The Story is Everything: Mastering Creative Communication for Business

Far too many business books promise the earth yet deliver little more than your own backyard. This book will catch you by surprise, teasing the reader with a promise to improve your presentation and writing skills but ultimately delivering a priceless toolkit that will transform the way you think, operate and influence others in business and beyond. Andreas Loizou pours a lifetime of personal experience and a dollop of mischief into a book which will become essential reading for anyone wanting to make their mark. * Peter Cross *