Alex Preda is professor of professions, markets, and technology at King’s Business School, King’s College London. He is the author of Framing Finance: The Boundaries of Markets and Modern Capitalism (2009) and Noise: Living and Trading in Electronic Finance (2017), as well as a coeditor of the Oxford Handbook of the Sociology of Finance (2013).
How are we ever going to make sense of our world after the 2008 crash without understanding what financial experts think they are doing? Reaching into all the latest research on, and analysis of expertise, Alex Preda tells us here is going on when financial experts present themselves in the media. -- Harry Collins, coauthor of <i>Why Democracies Need Science</i> Talk is fundamental to how human beings interact, and what we say about money and finance matters. Focusing on Hong Kong's TV and radio studios, and employing his trademark combination of ethnographic insight and sharp sociological analysis, Preda throws important new light on financial talk, its nuances, and its audiences. -- Donald MacKenzie, author of <i>Trading at the Speed of Light: How Ultrafast Algorithms Are Transforming Financial Markets</i>