Bill leads investment strategy for INTRUST Bank, emphasizing goals-based client solutions, portfolio construction using multifactor risk analysis, and tax-aware portfolio optimization. Prior to joining INTRUST, Bill served as director of managed account services at SunGard Advisor Technologies and Folio Dynamix. In this role, he consulted with and delivered investment solutions to wealth and retirement firms across the US. He has authored numerous industry articles and whitepapers and is a frequent speaker on investment strategies and industry innovation. Bill serves as a wealth management advisory board member for the American Bankers Association and participates on several client advisory councils of fintech and asset management companies. Moreover, as an active board member of Exploration Place, he advocates for science and technology learning across generations. Bill holds an MBA from the University of Kansas, is a CFA Charterholder and has more than 20 years of investment-related experience.
Bill Martin's The Smart Financial Advisor is a thoughtful guide on how financial advisors should future-proof their practice in the new millennium - embrace goals-based planning and the Fintech tools that enable it. Advisors thinking about connecting roboadvice and digital financial planning into their practice should read this book, or face technological extinction. -- Lex Sokolin, Global Director Fintech Strategy & Partner at Autonomous Research and former Founder of AdvisorEngine and NestEgg Wealth