The Small Big

Small Changes that Spark Big Influence

Steve Martin, Noah Goldstein, Robert Cialdini

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English

Profile
26 August 2015

Psychology; Economics & Business; Business innovation

At some point today, you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The Small Big, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small Big presents over 50 small changes - from little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

The Small Big is full of surprising, powerful - and above all, tiny - changes that can mean the difference between failure and success.

By: Steve Martin, Noah Goldstein, Robert Cialdini
Imprint: Profile
Country of Publication: United Kingdom
Edition: Main
Dimensions: Height: 196mm, Width: 126mm, Spine: 22mm
Weight: 214g
ISBN: 9781781252758
ISBN 10: 1781252750
Pages: 304
Publication Date: 26 August 2015
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world's most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the authors' books have sold three million copies and translated into twenty-seven languages.

Reviews for The Small Big: Small Changes that Spark Big Influence

This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas. The Irish Times Praise for Yes! 'Surprising, provocative, fun -- Tim Harford, author of 'The Undercover Economist' Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor The Times Read this book ... perfectly pitched for smart businesspeople -- Octavius Black Management Today The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't. -- Dan Pink The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf. Forbes The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill. Telegraph