An in-depth, research-backed exploration of the answers to worker motivation
Based on an extensive global research program conducted in nineteen countries around the world surveying over forty-eight thousand people, The Archetype Effect delivers a new framework to understand and cater to worker motivators across roles, industries, and organizations. This book shows how workers can be classified into six major archetypes based on their motivations, and describes how recent disruptions, such as gig work, remote work and AI-assisted automation, are impacting worker motivators overall.
The archetypes discussed in this book include:
Givers: Driven by helping others, thrive in collaborative environments Operators: Value stability and teamwork, prefer clear instructions and minimal risks Explorers: Seek variety, creativity, and new experiences, prefer flexibility and innovation Artisans: Motivated by mastery and pride in their work, prefer autonomy and focus on quality Strivers: Ambitious and career-oriented, motivated by recognition and advancement Pioneers: Visionary and entrepreneurial, driven by creating and often leading new ventures
The Archetype Effect is an enlightening read for anyone wanting a new way to understand what motivates them at work every day, or looking for a language to talk about current role, future choices, and career options with their firm. It is also for all leaders seeking to apply these insights across an organization to increase employee wellbeing, performance, and retention.
By:
James Root
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 231mm,
Width: 160mm,
Spine: 20mm
Weight: 408g
ISBN: 9781394295210
ISBN 10: 1394295219
Pages: 224
Publication Date: 06 March 2025
Audience:
Professional and scholarly
,
College/higher education
,
Undergraduate
,
Further / Higher Education
Format: Hardback
Publisher's Status: Active
Prologue ix Introduction: The Mystery and the Moment xiii 1 Old Norms, New Norms 1 2 The Six Archetypes 31 3 Putting Archetypes to Work 67 4 Leaders 87 5 Energy, Stress, and Wellness 117 6 Older and Younger, Women and Men 131 7 Good Jobs 153 Epilogue 165 Notes 169 Acknowledgments 177 About the Author 179 Index 181
JAMES ROOT is a Senior Partner of Bain & Company, based in Hong Kong. He is Chair of Bain Futures, a global think-tank advancing disruptive ideas that will shape the future of business. He has over 30 years of experience across Europe, North America, and Asia Pacific.
