The Semiotics of Toys and Games: The Childhood Artefacts that Introduce Us to the World

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Professor Theo van Leeuwen (University of Technology Sydney, Sydney, Australia) Staffan Selander

The Semiotics of Toys and Games

The Childhood Artefacts that Introduce Us to the World

Professor Theo van Leeuwen (University of Technology Sydney, Sydney, Australia), Staffan Selander

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English

Bloomsbury Academic
14 November 2024

Sociolinguistics; Semiotics & semiology; Hobbies, quizzes & games

Series: Bloomsbury Advances in Semiotics

Drawing on extensive research over more than two decades, this book focuses on toys and games as resources for play. It analyses their functionalities as well as their symbolic meaning potentials, exemplifying how they are used in different contexts, such as home and preschool, and how these uses are regulated by parental, pedagogic and marketing discourses.

Building on the work of semioticians such as Barthes, Baudrillard and Krampen, as well as on the social semiotics of Halliday, Hodge, Kress, and others, the book introduces a framework for the multimodal semiotic analysis of physical objects, and the ways in which they are digitally translated into words, images and sounds. It also introduces a multimodal framework with a focus on designs for and in learning. It then applies these frameworks to a range of toys and games for young children including teddy bears, dolls, construction toys, war toys and digital games. Throughout it shows how the toy and games industry contributes to changing the nature of childhood and the way children learn about the world.

Accessibly written, the book will not only be relevant to students and scholars of multimodality and semiotics, but also to early childhood educators and parents of young children.

By: Professor Theo van Leeuwen (University of Technology Sydney Sydney Australia), Staffan Selander
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781350324893
ISBN 10: 1350324892
Series: Bloomsbury Advances in Semiotics
Pages: 236
Publication Date: 14 November 2024
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark, Denmark. Staffan Selander is Professor Emeritus in Education/Didactic Science at the Department of Computer and Systems Sciences, Stockholm University, Sweden.

Reviews for The Semiotics of Toys and Games: The Childhood Artefacts that Introduce Us to the World

An intriguing look into children’s toys and games and the underlying views and ideologies that inform them, their use and their rules. * Arlene Archer, University of Cape Town, South Africa *