A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade

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Will Storr

A Story is a Deal

How to use the science of storytelling to lead, motivate and persuade

Will Storr

$32.99

Paperback

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English

Piatkus Books
20 February 2025

Writing & editing guides; Business communication & presentation

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

By: Will Storr
Imprint: Piatkus Books
Country of Publication: United Kingdom
Dimensions: Height: 136mm, Width: 214mm, Spine: 34mm
Weight: 360g
ISBN: 9780349437248
ISBN 10: 0349437246
Pages: 368
Publication Date: 20 February 2025
Audience: College/higher education , Professional and scholarly , General/trade , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Award-winning, bestselling writer Will Storr has spent over a decade exploring the origins and importance of stories and the power they have over us, personally and collectively. His work has garnered widespread admiration from writers, comics, public intellectuals and cultural commentators alike, all drawn to his ability to explore the human condition in a way that is both approachable and empirical. Storr has presented his Science of Storytelling workshop across the world. His similarly popular course on business storytelling has garnered invitations to present at a wide range of organisations, including LVMH, Oracle, Adobe, Expedia, Publicis Sapient, Wunderman Thompson, Jane Street and the European Parliament. Storr is the author of six widely acclaimed books including Selfie and The Status Game, and he also collaborates with high profile figures as a ghostwriter and story consultant. His journalism has appeared in titles such as the Guardian, Sunday Times, New Yorker and New York Times. He has been recognised with numerous awards, including the National Press Club award for excellence, the AFM award for Best Investigative Journalism and prestigious honours from Amnesty International and the One World Press Awards for his work on sexual violence against men.

Reviews for A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade

We are hardwired to be attracted to, grabbed by and influenced to act by stories. More effectively than anyone before, Storr shows us how to install and sequence the crucial narrative elements of stories into our persuasive appeals -- Robert Cialdini, author of Influence and Pre-Suasion A Story is a Deal is a fascinating insight into the human mind. A brilliant and essential manual for anyone wanting to understand the craft of storytelling and the role of status in negotiation -- Levison Wood, explorer and author People like us do things like this. Storr shares profound insights into the nature of identity and how it interacts with culture and the change we seek to make -- Seth Godin, author of All Marketers Are Liars