The Power of Instinct

"""The key to successful corporate messaging...useful advice."" --Wall Street Journal ""If you enjoyed Blink by Malcolm Gladwell and Daniel Kahneman's Thinking, Fast and Slow, this book is another game-changer that will immediately change how you think and act. Whether you're a start-up founder, growth-oriented CMO, seasoned CEO, or anyone seeking to move your priorities forward, The Power of Instinct will help you unlock the untapped potential of the instinctive mind.""--Jim Citrin, leader, Spencer Stuart Board and CEO Practice, and bestselling author of You're in Charge, Now What? ""A compelling blend of behavioral science and marketing strategy, this book is a must-read for anyone aiming to create lasting business and brand success.""--Michael Platt, director, Wharton Neuroscience Initiative, and author of The Leader's Brain ""A groundbreaking work that illuminates the hidden influences that drive our instinctive decisions and the formula for consistent financial success. It's a playbook for success in business and life.""--Farnoosh Torabi, host, So Money, and author of A Healthy State of Panic ""A masterclass in understanding and leveraging the instinctive mind, this book dismantles traditional notions of consumer behavior and persuasion. Invaluable for CMOs and any leader navigating the future of marketing.""--Raja Rajamannar, CMO, Mastercard, and bestselling author of Quantum Marketing ""This is not your average marketing book--it's a brain-bending, rule-breaking manifesto that challenges norms and shifts your perspective on the science of persuasion and influence.""--Jonah Berger, professor, Wharton and bestselling author of The Catalyst ""Zane cracks the code on human decision-making by showing us how to bypass the conscious mind and create a lightning bolt to your business. This is the must-read marketing book of the decade.""--Linda Kaplan Thaler, Advertising Hall of Fame, founder of the Kaplan Thaler Group, and bestselling coauthor of The Power of Nice and Grit to Great ""Zane's Growth Triggers(R) approach was instrumental in revolutionizing our brand strategy during my tenure as CMO at Aetna. It not only shaped our brand positioning and messaging but guided our prioritization of investments in customer experience--resulting in significant enhancements in market share and satisfaction levels. Reading Zane's book now underscored the universal applicability of these techniques to foster extraordinary business growth across industries.""--David Edelman, professor, Harvard Business School, and former CMO, Aetna"