For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become more international and compete more extensively with companies in developed countries.
For these reasons, an understanding of managing businesses in emerging markets is a fundamental skill for competing in the twenty-first century. The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world, and then looks at competitive strategies of companies going into and coming out of these countries. While business is business, the handbook's focus is on how management differs depending on the different environmental characteristics in emerging markets, such as the role of the government, the potential weakness of infrastructure, and the skill and innovation bases available locally in emerging markets, among other elements. The volume is organized into five sections. The first section establishes conceptual perspectives for exploring the current business environment in emerging markets. The second section focuses on questions surrounding governance and markets. The third explores multinational enterprises (MNEs) in emerging economies, while the fourth section looks at local firms and emerging market MNEs. The fifth and final section looks at management in emerging markets within specific countries and regions around the world.
This handbook is a vital resource for scholars, students, and managers looking to expand into emerging economies by providing comprehensive analyses of functional areas from human resources to finance to marketing, and on issues such as family businesses, state-owned enterprises, and the bottom of the pyramid.
Part I The Business Environment in Emerging Markets 1. Introduction to Managing in Emerging Markets Klaus E. Meyer and Robert Grosse 2. Conceptual Approaches to Managing in Emerging Markets Robert Grosse and Klaus E. Meyer 3. International Business and Emerging Markets in Historical Perspective Geoffrey Jones 4. Economics, Transitions, and Traps in Emerging Markets John M. Luiz 5. Institutional Theory Perspectives on Emerging Markets Tatiana Kostova and Valentina Marano 6. Emerging Markets and the International Investment Law and Policy Regime Karl P. Sauvant Part II Markets and Governance 7. Financial Decisions, Behavioral Biases, and Governance in Emerging Markets Emir Hrnjic, David M. Reeb, and Bernard Yeung 8. Corporate Governance in Emerging Markets Ruth V. Aguilera and Ilir Haxhi 9. Consumer Behavior in Emerging Markets Raquel Castaño and David Flores 10. Examining Base of the Pyramid (BoP) Venture Success through the Mutual Value CARD Approach Krzysztof Dembek and Nagaraj Sivasubramaniam 11. Regulatory Institutions and Multinational Companies in Emerging Markets Farok Contractor 12. Corporate Political Ties in Emerging Markets Pei Sun Part III Foreign MNEs in Emerging Markets 13. Adjustment of MNE Geographic Market Strategy in Responding to the Rise of Local Competitors in an Emerging Market J.T. Li and Zhenzhen Xie 14. Global Production Networks, Territoriality, and Political Authority Stephen J. Kobrin 15. Innovation in Emerging Markets George S. Yip and Shameeen Prashantham 16. Human Rights, Emerging Markets, and International Business Florian Wettstein 17. Spillovers from FDI in Emerging Market Economies Sumon Kumar Bhaumik, Nigel Driffield, Meng Song, and Priit Vahter 18. Risk Management for Companies Operating in Emerging Markets Donald Lessard Part IV Local Firms and Emerging Market MNEs 19. Entrepreneurship in Emerging Markets Saul Estrin, Tomasz Mickiewicz, Ute Stephan, and Mike Wright 20. Innovation and Internationalization of SMEs in Emerging Markets John Child 21. Family Business in Emerging Markets Rodrigo Basco 22. The Economic and Sociological Approaches to Research on Business Groups in Emerging Markets Chi-Nien Chung and Rose Xiaowei Luo 23. State-Owned Multinationals in International Competition Aldo Musacchio, Felipe Monteiro, and Sergio G. Lazzarini 24. Local Firms within Global Value Chains: From Local Assembler to Value Partner Shameeen Prashantham and George S. Yip 25. Emerging Market Multinationals in Advanced Economies Lin Cui and Preet S. Aulakh 26. Investments by Emerging-Market Multinationals in Other Emerging Markets Jing Li and Daniel Shapiro 27. Human Resource Management in Emerging Markets Dana Minbaeva Part V Managing in Emerging Markets: Countries and Regions 28. Managing Multinationals in Brazil: Opportunities and Challenges Jorge Carneiro 29. Managing Emerging Markets in Russia Sheila M. Puffer, Daniel J. McCarthy, Ruth C. May, Galina V. Shirokova, and Andrei Panibratov 30. How Technology Based Firms from India Deal with Legitimacy Challenges in International Markets S Raghunath and Jaykumar Padmanabhan 31. How Real are the Opportunities for Multinationals in China? Peter J. Williamson and Feng Wan 32. Managing in Emerging Markets in Central and Eastern Europe Kálmán Kalotay and Magdolna Sass 33. Operating across Levels in the Global Economic Hierarchy: Insights from South Africa's Setting in Wider Africa and the World Helena Barnard and Theresa Onaji-Benson 34. Management in Southeast Asia: A Business Systems Perspective Michael A. Witt
Robert Grosse is Director for Latin America at the Thunderbird School of Global Management. He has lived and worked in four emerging markets on three continents over 20 years. He writes mainly about multinational companies' strategy and dealing with governments, particularly in emerging markets. Klaus E. Meyer is Professor of International Business at the Ivey Business School, Canada. He recently spent six years at China Europe International Business School and previously held professorial appointments at Copenhagen Business School, University of Bath, and University of Reading. His research specializes on the interface of international business and emerging markets, and has been widely published in the Journal of International Business Studies, Strategic Management Journal, Journal of Management Studies, among others.
