Po Bronson has written for Wired, Rolling Stone and the New York Times Magazine. He is the author of What Should I do With My Life?, Why Do I Love These People? and The First $20 Million is Always the Hardest. He also co-writes with Ashley Merryman. Together they have written the books Nurture Shock: Why Everything We Thought About Children is Wrong and Top Dog: The Science of Winning and Losing; they have also won nine national awards for their reporting on the science of human development, including the PEN USA Award for Literary Journalism and the American Association for the Advancement of Science (AAAS) Award for Outstanding Journalism.
Is software the new rock and roll? Silicon Valley is both the happening place to be and a faceless suburb. Its workaholic inhabitants, like the eponymous naked programmer, form their own eccentric subculture. Bronson's collection of reportage (much of its from Wired magazine) shows various facets of life in and around the computer industry (the hopefuls, the risk-takers, the would-be visionaries and the sales staff). He has a grasp of the finance as well as the technology, but is most interested in the people and knows how to pin them on the page, still wriggling. (Kirkus UK)