The New Rules of Lead Generation

Proven Strategies to Maximize Marketing ROI

David Scott

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Paperback

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English

Amacom
18 May 2023

E-commerce: business aspects; Sales & marketing; Advertising

From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.

Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals:

when to use which tactics, how to use them cost-effectively, how each tactic has changed in recent years, and how lead generation tactics will continue to evolve in the future.

Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed.

Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.

By: David Scott
Imprint: Amacom
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
Weight: 299g
ISBN: 9781400242832
ISBN 10: 1400242835
Pages: 288
Publication Date: 18 May 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

David Scott is currently a Senior Research Fellow at the History of Parliament Trust and has formerly taught at both York and Yale Universities. His previous book (for Palgrave) 'Politics and War in the Three Stuart Kingdoms 1637-49' was chosen by the Sunday Telegraph as one of its Books of the Year in 2004.