The Music Producer's Guide to Social Media Content: The Science, Business, and Art of Building a Musical...

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Sam McGuire (University of Colorado, Denver, CO; Appalachian State University, Boone, NC.)

The Music Producer's Guide to Social Media Content

The Science, Business, and Art of Building a Musical Career

Sam McGuire (University of Colorado, Denver, CO; Appalachian State University, Boone, NC.)

$305

Hardback

Forthcoming
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English

Focal Press
17 April 2025

Media studies; E-commerce: business aspects; Sales & marketing; Music industry; Digital lifestyle

The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and on creating high-quality content as a vehicle of career growth.

Introducing both industry-standard tools, including DAWs, plug-ins and hardware, and an array of advanced techniques—such as consideration of immersive and spatial audio as well as live-streaming systems—the book equips readers to create audio for uploaded and streamed media. With a focus on maximizing quality, the book explores destinations and distribution with contemporary case studies, while focusing on principles that can be transferred to new technologies as they are released. Throughout, readers gain an understanding of the technology behind media creation, methods of using social media platforms to expand career opportunities, and the process of monetizing content.

This is an invaluable companion for both novice and experienced music producers who are seeking to promote their work on social media, as well as those looking to master the art of creating audio content for social media.

By: Sam McGuire (University of Colorado Denver CO; Appalachian State University Boone NC.)
Imprint: Focal Press
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 860g
ISBN: 9781032542911
ISBN 10: 1032542918
Pages: 362
Publication Date: 17 April 2025
Audience: Professional and scholarly , College/higher education , Professional and scholarly , Undergraduate , Primary
Format: Hardback
Publisher's Status: Forthcoming

1. Social Media Platforms 2. The Impact of Release Timing on Viewer Engagement on YouTube 3. Platform Workflows 4. Gain Staging 5. Audio Production Techniques 6. Immersive and Spatial Audio Options 7. Introduction to Live-Streaming 8. Reaching Audiences 9. Music Placements on Social Media

Sam McGuire is a long-time faculty member at the University of Colorado Denver. He specializes in audio production and social media, and has extensive experience in both academia and the industry. McGuire's contributions include numerous publications and innovative projects in the music industry.