The Metaverse

"""Ball certainly knows his stuff... For this emerging generation, the metaverse will be a perfectly natural psychological extension of everything they have ever known. For the rest of us, who will soon need to catch up, Ball’s book is the best crash course we have."" -- Kit Wilson - The Times ""Where big tech waffles about the metaverse while spending billions on making it a reality, Ball has exacting standards for what the metaverse must be and what would be needed to achieve it."" -- James Ball - The Spectator ""Excellent… Chapters on bringing the various iterations of the developing metaverse together, making them interact, and the hardware required, are lucid and logical."" -- Chris Stokel-Walker - New Scientist ""Like the information superhighway, this latest buzzword seems to point in the right direction, but may get lost along the way. For anyone who wants to understand the process and what is at stake, Mr Ball’s lucid and timely book offers a portal into a new realm."" -- The Economist ""You had probably never heard the word metaverse before 2021. Today it’s hard to escape it. For those who want to move past the hype and understand where the promise of this technology really lies, The Metaverse by Matthew Ball is the place to start."" -- Alok Jha - The Guardian ""Ball certainly knows his stuff... For this emerging generation, the metaverse will be a perfectly natural psychological extension of everything they have ever known. For the rest of us, who will soon need to catch up, Ball’s book is the best crash course we have."" -- Kit Wilson - The Times ""Where big tech waffles about the metaverse while spending billions on making it a reality, Ball has exacting standards for what the metaverse must be and what would be needed to achieve it."" -- James Ball - The Spectator ""Excellent… Chapters on bringing the various iterations of the developing metaverse together, making them interact, and the hardware required, are lucid and logical."" -- Chris Stokel-Walker - New Scientist ""Like the information superhighway, this latest buzzword seems to point in the right direction, but may get lost along the way. For anyone who wants to understand the process and what is at stake, Mr Ball’s lucid and timely book offers a portal into a new realm."" -- The Economist ""You had probably never heard the word metaverse before 2021. Today it’s hard to escape it. For those who want to move past the hype and understand where the promise of this technology really lies, The Metaverse by Matthew Ball is the place to start."" -- Alok Jha - The Guardian"