BARUCH LEV is New York University’s Accounting and Finance Professor (emeritus), formerly at Tel Aviv University, UC Berkeley and the University of Chicago. He worked in accounting and investment banking, and did research and consulting in finance, accounting and corporate valuations. Lev wrote 7 books and 125 research studies which were cited more than 62,000 times (Google Scholar). FENG GU is Professor and Chair of Accounting and Law at the University at Buffalo School of Management. He has published research focusing on analysis of financial information, relevance of corporate accounting reports, and valuation of intangible assets.