James Robertson is a co-founder of Itchy Coo. He writes books for both adults and children, in English and in Scots. His novel The Testament of Gideon Mack was long-listed for the Man Booker Prize in 2006. For Itchy Coo he has translated Roald Dahl's The Fantastic Mr Fox and A.A. Milne's Winnie-the-Pooh into Scots. Matthew Fitt has represented Itchy Coo at the United Nations and Tartan Week in New York. He has provided advice and information on the Scots Language to the Scottish Government, Council of Europe, British Council, Learning & Teaching Scotland, Her Majesty's Inspectorate of Education, General Teaching Council, Literature Forum for Scotland, and at national and international conferences. Matthew is currently Secretary of UK EBLUL (European Bureau for Lesser Used Languages).