The History of Mitsubishi Corporation in London

1915 to Present Day

Pernille Rudlin

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Hardback

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English

Routledge
06 April 2000

International trade; Economic history; Ownership & organisation of enterprises; Hi-tech manufacturing industries

Series: Routledge Advances in Asia-Pacific Business

The History of Mitsubishi Corporation in London

examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It

examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain

resolutely Japanese. Mitsubishi's London branch grew to become the hub of its business in Europe, and the European coordinator for aiding Japan's economic miracle. With the slowdown in Japanese economic growth, however, Mitsubishi Corporation's mission of representing Japan is no longer so profitable. This book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a

driving force for, successful globalization. As a long-term

employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has had unprecedented access to the corporation's people, archives and company culture. No other corporate history

has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present. Using her unique perspective, Rudlin blends historical, cross-cultural and management approaches to bring new insights into the world of Japanese corporate culture in Britain.

By: Pernille Rudlin
Imprint: Routledge
Country of Publication: United Kingdom
Volume: No.10
Dimensions: Height: 216mm, Width: 138mm, Spine: 24mm
Weight: 453g
ISBN: 9780415228725
ISBN 10: 0415228727
Series: Routledge Advances in Asia-Pacific Business
Pages: 256
Publication Date: 06 April 2000
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction 1. The lead up to 1915: from domestic shipping to international shipbuilding 2. 1915-1920: an apprenticeship in international commerce 3. 1921-1930: survival through international diversification 4. 1931-1941: nationalism, trade friction and decline 5. 1947-1960: securing resources to rebuild Japan 6. 1961-1970: growing with the Japanese economy 7. 1971-1980: supporting Japan's foreign investment 8. 1981-1990: responding to globalisation 9. The 1990s and beyond: representing Japan in a globalising world

Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).