Emily Balcetis, director of the New York University Social Perception Action and Motivation research lab, earned her PhD at Cornell University and leads an international team to uncover strategies that increase, sustain, and direct people's efforts to meet their goals. Gordon B. Moskowitz, conducts research on social cognition, with a focus on stereotyping, impression formation, minority influence, and the implicit influence of goals on judgment and behavior. His research program more recently has examined interventions to control/reduce implicit bias, with implications for group disparities in health care.
This state of the art volume on social cognition brilliantly documents the insights, findings and novel methods brought to bear on this indispensable domain of psychological science. I find it a perfect reference book and a highly useful text for courses and seminars on this topic - Arie W. Kruglanski, Distinguished University Professor, University of Maryland A remarkable volume on the past, present, and future of research on impression formation, inspired by one its seminal figures. - Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard University