Simon Chadwick is a Professor of Sport and Geopolitical Economy. Over the last three decades, he has worked extensively with some of the most prominent people and organisations in world football, including clubs, governing bodies, tournament organisers, and sponsors. Paul Widdop is Reader at the University of Manchester, UK. His research explores social and economic networks around the consumption and production of sport. He has published widely in the areas of sport and culture including articles in the Journal of Consumer Culture, Cultural Sociology, Cultural Trends, Electoral Studies, and the Journal of Political Marketing. Widdop serves on the editorial board of several academic journals and is co-founder of the Football Collective, a learned society of academics researching impacts of football on society. Michael M. Goldman is Professor with the Sport Management Program at the University of San Francisco, USA, while also working with the Gordon Institute of Business Science in South Africa. He works with students, managers, and clients to enhance their abilities to acquire, grow, and retain profitable customers and fans.