The GANNI Playbook

How to Get Started Creating a Responsible Business

Nicolaj Reffstrup, Brooke Roberts-Islam

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Hardback

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English

Penguin Business
27 June 2024

Fashion & society; Business strategy; Business innovation; Sustainability

GANNI founder Nicolaj Reffstrup offers a responsible business playbook for a new generation

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.

GANNI, the ruthlessly honest Scandinavian fashion brand, is driven by a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions.

In The GANNI Playbook, co-founder Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom (although he'd never say that about their journey), while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.

In an engaging conversation with esteemed industry writer Brooke Roberts-Islam, Reffstrup delves into the reality of fashion's carbon emissions and the accompanying sense of guilt associated with growth, openly discussing both triumphs and failures, while honestly acknowledging the trade-offs that come with the journey.

The GANNI Playbook is the ultimate hands-on guide to managing a decisive, direct and unapologetic brand.

By: Nicolaj Reffstrup, Brooke Roberts-Islam
Imprint: Penguin Business
Country of Publication: United Kingdom
Dimensions: Height: 224mm, Width: 141mm, Spine: 22mm
Weight: 327g
ISBN: 9780241656556
ISBN 10: 0241656559
Pages: 224
Publication Date: 27 June 2024
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Hardback
Publisher's Status: Active

Nicolaj Reffstrup (Author) Nicolaj Reffstrup is Founder of Danish fashion brand GANNI and was CEO for 10 years, alongside his wife and Creative Director, Ditte Reffstrup. In 2019 Nicolaj and Ditte Reffstrup were welcomed to the BOF500 definitive list of people shaping the global fashion industry. Alongside his work at GANNI, Nicolaj is a trusted industry expert and has sat on the board of Danish Fashion Institute, Copenhagen Fashion Week and Global Fashion Agenda. Most recently Nicolaj has also joined Giant Ventures, a venture capital firm focused on green and responsible projects, as a guiding Venture Partner. Nicolaj has a Master's in Information Technology from the IT University of Copenhagen and a Bachelor in Economics and Philosophy from Copenhagen Business School. Brooke Roberts-Islam (Author) Brooke Roberts-Islam is a senior sustainability contributor at Forbes, founder of the consultancy Techstyler, and a leading voice in the fashion and textile industries.

Reviews for The GANNI Playbook: How to Get Started Creating a Responsible Business

GANNI offers a blueprint for how to embed sustainability from within -- Rachel Cernansky * Sustainability Editor, Vogue Business * An unvarnished view of the trade-offs, challenges, and sheer necessity of building a responsible business -- Tim Brown * Co-founder of Allbirds * A brand that's truly doing the work -- Alec Leach * Author and sustainability strategist *