Inma Martinez is a digital pioneer and A.I. scientist who has worked across a variety of sectors driving forth their digital transformation. The automotive industry is one of them, where she has worked since the mid-2000s in vehicle connectivity and innovation as well as venturing out into the Formula 1 experience. Inma intimately knows how cars are conceptualized, designed, manufactured, branded, sold, and now, how their evolving into digital machines, a future that is bound to transform this industry from transportation into a services sector, solving people’s problems and addressing the green economy challenges.