The First Viral Images: Maerten de Vos, Antwerp Print, and the Early Modern Globe

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Stephanie Porras (Assistant Professor, Tulane University)

The First Viral Images

Maerten de Vos, Antwerp Print, and the Early Modern Globe

Stephanie Porras (Assistant Professor, Tulane University)

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English

Pennsylvania State University Press
27 February 2024

History of Art & Design Styles; Renaissance art; History of art & design styles: c 1600 to c 1800; Prints & printmaking

As a social phenomenon and a commonplace of internet culture, virality provides a critical vocabulary for addressing questions raised by the global mobility and reproduction of early modern artworks. This book uses the concept of virality to study artworks’ role in the uneven processes of early modern globalization.

Drawing from archival research in Asia, Europe, and the Americas, Stephanie Porras traces the trajectories of two interrelated objects made in Antwerp in the late sixteenth century: Gerónimo Nadal’s Evangelicae historiae imagines, an illustrated devotional text published and promoted by the Society of Jesus, and a singular composition by Maerten de Vos, St. Michael the Archangel. Both were reproduced and adapted across the early modern world in the seventeenth century. Porras examines how and why these objects traveled and were adopted as models by Spanish and Latin American painters, Chinese printmakers, Mughal miniaturists, and Filipino ivory carvers. Reassessing the creative labor underpinning the production of a diverse array of copies, citations, and reproductions, Porras uses virality to elucidate the interstices of the agency of individual artists or patrons, powerful gatekeepers and social networks, and economic, political, and religious infrastructures. In doing so, she tests and contests several analytical models that have dominated art-historical scholarship of the global early modern period, putting pressure on notions of copying, agency, context, and viewership.

Vital and engaging, The First Viral Images sheds new light on how artworks, as agents of globalization, navigated and contributed to the emerging and intertwined global infrastructures of Catholicism, commerce, and colonialism.

By: Stephanie Porras (Assistant Professor Tulane University)
Imprint: Pennsylvania State University Press
Country of Publication: United States
Dimensions: Height: 254mm, Width: 203mm, Spine: 14mm
Weight: 862g
ISBN: 9780271092843
ISBN 10: 027109284X
Pages: 200
Publication Date: 27 February 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Stephanie Porras is Professor of Art History at Tulane University. She is the author of Pieter Bruegel’s Historical Imagination and Art of the Northern Renaissance, the former also published by Penn State University Press.

Reviews for The First Viral Images: Maerten de Vos, Antwerp Print, and the Early Modern Globe

“Briskly argued, this engaging volume tells a story of dispersive transmission and ‘distributed agency,’ focusing on the forms and functions of the multiple versions of St. Michael the Archangel produced in Antwerp, Spain, Peru, New Spain, and the Philippines between the 1580s and ca. 1700. Porras’s account is theoretically engaged—as witness her rejection of paradigms of ‘translation,’ ‘hybridization,’ or ‘circulation’—and her argument, precisely because she anchors it in a specific image and its afterlife, is entirely convincing.” —Walter Melion,author of The Meditative Art: Studies in the Northern Devotional Print, 1550–1625 “By parsing the layovers made by prints during their international transit in the sixteenth century, Stephanie Porras shows us the trace of their journeys. Prints transgressed both geographical limits and boundaries set up by the idea of genre and medium. Forging an exemplary path through both decolonial and reception studies, this book leaves in the rearview mirror the privileging of authorship, centers, and points of origins as it attempts to recuperate localities and agents occluded by colonial erasure.” —Stephanie Leitch,author of Mapping Ethnography in Early Modern Germany: New Worlds in Print Culture “[M]onumentally important.” —Arthur J. DiFuria The Historians of Netherlandish Art