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Gustavo Mercado is an award-winning independent filmmaker with well over a decade of experience as a writer, director, and cinematographer of narrative films. The first edition of The Filmmaker’s Eye: Learning (and Breaking) the Rules of Cinematic Composition, was translated into French, Spanish, Chinese, Polish, Turkish, Portuguese, Japanese, and Korean, and is being used by film programs at colleges and universities worldwide. His second title in the Filmmaker's Eye film book series, The Language of the Lens: The Power of Lenses and The Expressive Cinematic Image was translated into Turkish, Spanish, Chinese, Japanese, Korean, and Ukranian. He teaches cinematography, editing, screenwriting, and film production at Hunter College’s Film & Media Studies Department in New York City.
""Mercado's book is a great resource for aspiring cinematographers. Using a brilliant selection of images, both classic and contemporary, he eloquently analyzes the conception and execution of a shot. Most important, he manages to explain how to achieve an aesthetically beautiful image, while giving equal weight to the powerful role of cinematography in portraying the characters and telling the story."" Florian Ballhaus, ASC, cinematographer of Flightplan, The Devil Wears Prada, and The Divergent Series: Insurgent ""Gustavo's book explores and details the techniques available with excellent examples of what works, why it works and how one can break with conventions for specific effect. A great resource for all, from students of the filmmaking craft through to seasoned practitioners intersted in contemplating their own instincts and why they do things the way they do."" Denson Baker, ACS, NZCS, cinematographer of The Dark Horse, Ophelia and The Luminaries
