With this book in hand, nonprofits can increase their fundraising potential—and their overall impact—by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.
Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors—and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.
Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.
By:
Sarah B. Lange
Imprint: Bloomsbury Publishing USA
Country of Publication: United States
Dimensions:
Height: 235mm,
Width: 156mm,
ISBN: 9798765119907
Pages: 280
Publication Date: 25 January 2024
Audience:
College/higher education
,
Primary
Format: Paperback
Publisher's Status: Active
"Introduction 1. Everything Changes When You Change Your Mind(set) Exploring Our Attitudes about Money Limiting Beliefs Shifting Our Mindsets from Scarcity to Abundance ""Overhead"" Is NOT a Dirty Word! Budgeting for Break-Even and Other Fundraising Mistakes The Contemporary Philanthropic Landscape What We Can Do—A Call to Arms 2. A Goal without a Plan Is Just a Wish Why Nonprofits Struggle to Make Ends Meet Long-Term Financial Planning The Annual Fund Development Plan 3. Grant Writing with a Twist What You Need to Know about Grants Demystifying the Lingo Types of Funders Types of Grants The World of Grants Is Changing Finding Funding Writing a Powerhouse Proposal The Cover Letter The Concept Paper Tips—and Twists—for Success Rejection Is Inevitable Improving Your Odds Managing Grants Case Study: Jeremiah's Inn, Inc. Program Evaluation Sample Grants 4. Dollars from Donors Donor-Centered Philanthropy What You Need to Know about Donors The Giving Ladder Strategies for Getting Dollars from Donors Special Events The Art of the Ask Nickels, Dimes, or Dollars? Donor Retention, Stewardship, and Cultivation Ways to Grow Your Individual Donor Program 5. Building Your Best Board The Board Board Meetings Boards and Fundraising 6. Strategic Planning as a Donor Engagement Tool Strategic Planning—Why Bother? The 360° Strategic Plan Vision, Mission, and Values Statements 7. Communicate, Communicate, Communicate! Pull Up a Log around the Ole Campfire (Storytelling) Are You Writing a Newsletter or a Snoozeletter? Does Your Website Pass the Bounce Test? Don't Leave Money on the Social Media Table! Pulling It All Together—Your Communications Plan The Importance of Branding Conclusion Appendix Sample Communications Plan: Jeremiah's Inn Communications Calendar Index About the Author"
Sarah B. Lange is principal and founder of New Era for Nonprofits, a company that helps nonprofits raise more revenue, build better boards, and engage in strategic planning.
Reviews for The Field Guide to Fundraising for Nonprofits: Fusing Creativity and New Best Practices
This is the perfect book for anyone new to fundraising for nonprofits. Sarah lays out her unique ideas along with time-tested tips and stories from successful clients. Best of all, the book is fun, approachable, and you may even laugh while learning something. * Christine Covino, Nonprofit Professional * This how-to-guidebook is fills a gap and meets a need in the development field. I was left feeling inspired and awakened. With a profound sense of joy, I am eager to take up arms and serve the people in my community that benefit from the non-profit organizations I work for. This book brings light to our noble profession and is going to shape a new era of fundraising professions. This guidebook is essential to ready for anyone working in the field of development. If you seek to change the way the world works by creating a positive impact on the lives of those individuals who are served by the mission and vision of non-profits then this book is essential for you to read. * Diana Curran, Director, Changing Our World *
