David Collins is Professor in Management at Northumbria University, UK and Visiting Professor in Management at the University of the Faroe Islands. Jack Collins is a student within the School of History, Classics and Archaeology at the University of Newcastle-upon-Tyne, UK.
"'A crisp and revealing account of Peters' success."" Andrew Orlowski, The Daily Telegraph 'This book is written with a wonderful sense of accessibility to the real world of practice and with a nod to the relevance of big ideas, rendered through a careful interpretation through the lens of ""pracademia"". In taking me back, it has propelled me forward, as all good books of this nature should do. I recommend it wholeheartedly to any student, academic or practitioner interested in progressive, real and accessible business thinking.' Ian Robson, University of Dundee, UK 'David Collins is my favourite writer on the cult of Excellence. In this book, he and Jack Collins show that from day one it was a seriously flawed and dangerous concept that ignored evidence of its unsound nature and lack of substance. This book is essential reading for anyone who wants to know why so many big companies serve their employees, their communities, and the planet so very badly.' Bernard Burnes, University of Stirling, UK."