The Early Advertising Scene

RLE Marketing

Harden B. Leachman

$92.99

Paperback

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English

Routledge
21 December 2015

Economics; Sales & marketing; Advertising industry

Series: Routledge Library Editions: Marketing

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

By: Harden B. Leachman
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 14mm
Weight: 453g
ISBN: 9781138989092
ISBN 10: 1138989096
Series: Routledge Library Editions: Marketing
Pages: 256
Publication Date: 21 December 2015
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.

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