The Domino’s Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution...

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Marcia Layton Turner

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

Marcia Layton Turner

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English

HarperCollins Leadership
17 May 2023

Economic history; Business & management; Organisational theory & behaviour; Office & workplace; Food manufacturing & related industries

Series: The Business Storybook Series

Imagine if you were present asa small pizza joint became one ofthe most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today.

As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,paved in industry-leading profits.

In February 2018, according to Ad Age,Domino's unseated PizzaHut to become the largest pizza seller worldwide in terms of sales.

Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.

For the first time, the adaptable strategiesbehind the rise and dominance ofDomino'sare outlinedin these pages.

Through the story of the Domino's, you’ll learn:

How to create meaningful innovation without changing the core of the product that people already love. How to recognize and take advantage of unique opportunities to alleviate your customers’ pain points. How to grow a company by taking a holistic approach to the business. The importance of delivering a quality experience that will keep customers calling for more.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

By: Marcia Layton Turner
Imprint: HarperCollins Leadership
Country of Publication: United States
Dimensions: Height: 101mm, Width: 76mm, Spine: 12mm
Weight: 226g
ISBN: 9781400232734
ISBN 10: 1400232732
Series: The Business Storybook Series
Pages: 224
Publication Date: 17 May 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Marcia Layton Turner, MBA is an award-winning business writer, ghostwriter, and senior writer at Kevin Anderson & Associates. In addition to being a contributor at Forbes.com, she has written for Businessweek, Entrepreneur, US News & World Report, Black Enterprise, and dozens of others. She helps CEOs, entrepreneurs, and business owners tell their stories.