Praveen B Malla, PhD, LemonBridge Research & TDIU Samarqand filiali. He works at the intersection of industry and academia. He has over 20 years of cross-functional experience in various industries including IT, Higher Education, Media and Entertainment, Training and Development, Management Consulting and Research. He was the recipient of the Junior and Senior Research Fellowship awards by the University Grants Commission of India to pursue his doctoral studies. He also holds four master’s degrees viz., MBA, MA (English Literature), MA (Philosophy) and M.Sc (Psychology). He is also a qualified lawyer.