The Disney Princess Phenomenon

A Feminist Analysis

Robyn Muir (University of Surrey)

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Hardback

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English

Bristol University Press
01 July 2023

Cultural studies; Popular culture; Media studies; Feminism & feminist theory; Psychology of gender

The Disney Princess franchise is a billion-dollar industry which is known and loved by children across the globe.

Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media.

By: Robyn Muir (University of Surrey)
Imprint: Bristol University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781529222098
ISBN 10: 1529222095
Pages: 256
Publication Date: 01 July 2023
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction: Once Upon a Time Part 1: The Films Introducing the Film Analysis Framework 1. ‘Passive Dreamers’: The Beginning of the Disney Princess Phenomenon 2. ‘Lost Dreamers’: A Narrative Shift in the Princess Phenomenon 3. ‘Active Leaders’: Transgressive Princesses 4. ‘Sacrificing Dreamers’: A Regression in the Disney Princess Phenomenon 5. ‘Innovative Leaders’: A Progressive Era of Princesses Part 2: The Consumer Experiences 6. Playing Dress Up: Disney Princess Merchandising and Marketing 7. Playing in the Parks: Meeting ‘Real Life’ Princesses Conclusion: Happily Ever After?

Robyn Muir is a Lecturer in Media and Communication at the University of Surrey. She has researched and published on the images of femininity within the Disney Princess Phenomenon, using facet methodology to explore the different areas of the wide ranging facets of the princesses. She is the founder and leader of the Disney, Culture and Society Research Network.

Reviews for The Disney Princess Phenomenon: A Feminist Analysis

"""This engaging and thought-provoking book will intrigue not only scholars but also anyone who has ever been, or is the parent of, a child infatuated with Disney princesses."" Rainbow Murray, Queen Mary University of London ""An excellent study of the Disney Princess Phenomenon and its merchandising machine - a must-read for anyone wondering why it has been so important to so many over the last 30-plus years."" Amy Davis, University of Hull"