The Digital NBA

How the World's Savviest League Brings the Court to Our Couch

Steven Secular

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Hardback

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English

University of Illinois Press
20 June 2023

Media studies; Media, information & communication industries; Basketball

Series: Studies in Sports Media

The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good.

A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.

By: Steven Secular
Imprint: University of Illinois Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 454g
ISBN: 9780252045202
ISBN 10: 0252045203
Series: Studies in Sports Media
Pages: 240
Publication Date: 20 June 2023
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Hardback
Publisher's Status: Active

Acknowledgments Introduction: The International House of Hoops The Court: Event Production, Streaming Television, and the Glocalization of Live Sport The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport The Office: The NBA’s Executive Operation as a Global Media Empire The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment Conclusion: The House That Hoops Built Notes Index

Steven Secular is an independent scholar.

Reviews for The Digital NBA: How the World's Savviest League Brings the Court to Our Couch

“The book offers a timely and original contribution to an understanding of the current, highly managed transformation of the globally differentiated access to media content. Secular convincingly argues that in many respects the NBA is a frontrunner regarding its global media strategies and thus--similar to Netflix for fictional content--can be taken as a lens into the wider marketization and mediatization of sport in a global multi-platform environment.”--Markus Stauff, University of Amsterdam