The Corporate Social Mind

Derrick Feldmann, Michael Seberich

$42.95

Paperback

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English

Fast Company Press
07 May 2024

Business communication & presentation

Summary
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One Voice, United Efforts, and a Social Mindset

The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset-one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world.

The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work.

In The Corporate Social Mind, Derrick Feldmann and Michael Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You'll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.

By: Derrick Feldmann, Michael Seberich
Imprint: Fast Company Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 345g
ISBN: 9781639081073
ISBN 10: 1639081070
Pages: 232
Publication Date: 07 May 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

AUSTRALIA-WIDE LOW FLAT RATE $9.90

The Corporate Social Mind

Derrick Feldmann, Michael Seberich

$42.95

Paperback

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