Katsuhiko (Katsu) Shimizu is a Konosuke Matsushita Professor of Organization Theory and Strategic Management at the Graduate School of Business Administration, Keio University in Japan.
""It is a must read for those interested in learning and exploring the essence of strategic management. With his consulting background and academic acumen, he upgraded the well-crafted conscience book with new concepts including ecosystem and platform and the updated mini-cases including Goldman Sachs's Marcus, Xiaomi, and LVMH."" –Michael A. Hitt, University Distinguished Professor Emeritus, Mays Business School, Texas A&M University and Distinguished Visiting Research Scholar in the Rawls College of Business at Texas Tech University ""Built on a handful of the most essential ideas in strategy and featuring up-to-date examples, Professor Shimizu’s new book offers a refreshing and concise guide to reflecting on what it truly means to be a strategic thinker. This book deserves a place on the bookshelf of everyone seeking to become a better strategic thinker."" –Jay (Ji-Yub) Kim, Professor of Entrepreneurship, INSEAD ""With his new version, Professor Shimizu offers an indispensable guide for those who need to understand the main principles underpinning the major decisions made by CEOs and top managers. This book is designed around a “less is better” approach to all strategy concepts and methods. And as such, it helps readers navigate across an ocean of information, and pick the ones that are essential."" –Pierre-Xavier Meschi, University Professor, IAE Aix-Marseille, Aix-Marseille University