The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human...

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Gad Saad David M. Buss

The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Gad Saad, David M. Buss

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Hardback

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English

Prometheus Books
15 June 2011

Physiological & neuro-psychology, biopsychology; Behavioural economics; Sales & marketing

This title provides an intelligent and entertaining look at how evolution has had a profound influence on our consumer behaviour. What do all successful fast-food restaurants have in common? Why are women more likely to become compulsive shoppers? Why are men more likely become addicted to pornography? The answer to these intriguing questions is 'the consuming instinct' - the underlying evolutionary basis for most of our consumer behaviour. ""The Consuming Instinct"" is a highly informative and entertaining book that explores the vibrant new field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. While culture is important, this book demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow.

By: Gad Saad
Foreword by: David M. Buss
Imprint: Prometheus Books
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 29mm
Weight: 676g
ISBN: 9781616144296
ISBN 10: 1616144297
Pages: 374
Publication Date: 15 June 2011
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Gad Saad, a popular blogger for Psychology Today, is a professor of marketing at the John Molson School of Business at Concordia University.

Reviews for The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Saad gets behind the obvious and provides surprising Darwinian evidence for our choices. -Psychology Today .. .will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists... -Library Journal Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live. -Booklist