The Complete Commercial Artist

"An encyclopedic view of the period. The book frames 'The Complete Commercial Artist''s function as not just a document, but an argument for designs' future... reintroducing an underappreciated moment in global design history.--Sophie Tolhurst ""Creative Review"" Far more than a simple reprint, the book is a fascinating read, delving deeply into this unique collection that has long been overlooked in the annals of design history. Through meticulous research, art historian Gennifer Weisenfeld provides a comprehensive historical overview and detailed analysis of each volume, accompanied by a plethora of beautifully reproduced full-color images....For anyone interested in the history of design, commercial art, or Japanese culture in general, Letterform Archive's latest publication is a fantastic resource.-- ""Inspiration Grid"" The holy grail of graphic design artifacts representing the art deco, or Moderne, period.... When comparing this new version to the original, the printing is so precise it's impossible to tell which is which.... An informative introductory essay by Gennifer Weisenfeld both explains the role of the commercial artist in Japanese culture and contextualizes graphic style in the critical post-World War I Europe era.... A must for every design library.--Steven Heller ""PRINT"" This is a priceless treasure of imagery, visual stimuli and inspiration.-- ""typeroom"""